This page will help you understand what an Engaged Purpose is, why it is vital, how to avoid some common mistakes, and will provide you with step-by-step instructions for creating your own.
At the core of every Engaged Organisation is an Engaged Purpose.
This guide provides you with a structure and framework so you can create a powerful and highly effective Engaged Purpose for your business that your team will enthusiastically rally behind – and work alongside you to create an Engaged Organisation.
What is an Engaged Purpose?
An Engaged Purpose is a written statement that serves as the foundation of an Engaged Organisation. It is the glue that holds everything together. It connects your team, provides structure, and gives everyone in your organisation shared goals. It makes growing a business and the people within it so much easier. It simplifies difficult decisions and makes an uncertain future easier to navigate. Having an Engaged Purpose invariably results a business making more money, but it also provides a reason for the business that goes beyond money.
An Engaged Purpose is a written statement that clearly communicates to your team what your company does and why. It details the transformation you are trying to create. It provides a structure and framework that will inspire your team to align their daily activities with your company’s larger aspirations.
| “Purpose-driven organisations are believed to have better results across a variety of measures, with 89% of participants saying they encourage greater employee satisfaction, 85% better customer advocacy and 81% higher quality products and services.” EY (formerly Ernst and Young) |
Additionally, an Engaged Purpose will help you get the most out of The Engagement Multiplier Program by providing the foundation for you to create an Engaged Organisation.
Why an Engaged Purpose is important
In a study of employees at various companies, EY found that a staggering 87% of respondents believe companies perform better over time when they have a purpose that goes beyond profit. Additionally, EY found a great purpose resulted in:
There was another standout figure: only 37% of respondents said their company’s business model and operations were well aligned with its purpose. This alarming statistic begs the question of how one judges whether or not a team is engaged with the organisation’s purpose.
For more information on writing an Engaged Purpose visit the Engaged Purpose Guide.
