Employees

This page will help you understand who Engaged Employees are, why having them is vital, how to avoid some common mistakes, and will provide you with step-by-step instructions for nurturing them.

Your front line: where engagement meets the outside world

Engagement within your organisation isn’t confined to your organisation. It spreads outwards, impacting everyone who comes into contact. Customers, of course, but also suppliers and vendors, partners and consultants, media and PR firms. Who inside the organisation has the most numerous and frequent impact on the world outside? Your employees. Engaged Employees are your greatest brand ambassadors.

Who are Engaged Employees?

When employees are truly Engaged, they become more animated, creative and positive. They understand how their role contributes to the organisation’s success. They enjoy open and mutually trusting communications with their leaders, and often offer ideas to improve the business’ performance. Engaged Employees use their progress in the workplace as a foundation for greater personal futures, too. All this because they are inspired by the organisation’s Engaged Purpose, Ownership and Leaders.

“The way your employees feel is the way your customers will feel.”
Sybil F. Stershic, Founder, Quality Service Marketing.

Why having Engaged Employees is important

Engaging your employees is about unlocking their potential so that they, in turn, help you unlock yours and that of your organisation. It’s about engaging their hearts and minds to enable them to be the best they can be, developing your organisation’s relationship with them in a way that turns good employees into great people. As Betty Bender put it, “When people come to work, they shouldn’t have to leave their hearts at home.”